The marketing “gurus”, experts, wanna-be experts, and so on all seem to agree that no matter what you do someone won’t like it. Some, many actually, advocate “being extreme”. In other words, really annoying some people but really pandering to another group. Obviously, CNN, Fox, MSNBC and many others have taken this to heart. Truth is simply an occasional byproduct of building “followers” and, most importantly, getting “clicks”. Clicks are really all that seems to matter in today’s world (2022).
Someone said something like: you can please all of the people some of the time, and some of the people all of the time, but you can’t please all of the people all of the time. Regardless of who said it and if it is 100% true or not, it is pretty obvious that the sentiment is that no matter what you do everyone won’t approve.
I’m the one who’s got to die when it’s time for me to die, so let me live my life, the way I want to” —
J Hendrix – Guitar player
And how do people actually make decisions? Is it on facts or feelings or both? Well, we do know the answer to that one. Or at least the advertising and marketing industry knows the answer to that one. Do you?The indisputable fact is that an overwhelming majority of people make an overwhelming majority of their decisions, on feelings rather than facts.
This is true all the way through every facet of our lives and unquestionably true in any purchase you have made that involved advertising.
But really I digress, or I really digress. I am supposed to be documenting the journey, yes these insights about marketing and decision making are being further seared into my brain from spending 3 months relearning sales and marketing concepts and techniques, and specifically online marketing, which covers a lot. So here are some of the on-line marketing venues or platforms I have recently studied or taken courses on:
Twitter, Facebook organic, Facebook Groups, Facebook paid advertising, ClickFunnels, Kartra Funnels, Groovefunnels, Google Search Organic, Google search paid (AdWords), AdSense, TikTok, Instagram organic and Instagram paid, Lead magnet pages, Affiliate Marketing, and I have probably forgotten some.
If you can please some of the people just some of the time, you are doing great in online marketing. And the thing is, from a sticky marketing perspective, It really doesn’t matter how many people you did not please or even displeased!
Yesterday I posted my first link for Legendary Marketers and posted my first TikTok post. So far I have posted affiliate links for Legendary (very high value) GooveFunnels (also high value), some Ukelele company (yes a Ukelele lesson), AdSense ads (I have made $37 so far with that), and I have gotten approved to sell CBD products. Some companies have flimsy offerings, some companies like Legendary and Groove have AMAZING offerings.
But each one leaves some breadcrumb of learning, even the flimsy ones. Even if it is just to see the difference between quality and schlock. Ultimately, or at least eventually my vision is to offer my own consulting/coaching services online. But the rate at which I can learn the “online marketing game” will be accelerated by about 10 times by promoting other people’s products (OPP). As well as learning how to package, present and market my own products. So the old dog is learning new tricks. woof woof. So you can please some of the people some of the time.
