If you have a business with a website and you want to drive more traffic to it, and manage that traffic you can:
Hire an “Agency”. Probably start at $500/month, and maybe go to $2000 and that is BEFORE the “ad budget” that they will be happy to spend for you.
Or you can get one of your own people to spend a couple of months (4 to 9), learning all the arcane google tools all the terms and systems and options. And then you can start spending on ads and probably lose a fortune befre your person gets the hang of it.
Or, you can have your internal person start using Oribi .
Oribi will let your staff make sense of the ocean of information that Google Analytics, SemRush or symilar tools will offer. In a modern, up to date, interface that will allow you to take the right actions and make the right decisions. Try Oribi free for 14 days.
But before you sign up for the free trial, make sure you know what you want to accomplish and that you can access your website as required. 14 days will be long enough to tell you if Oribi is going to benefit your company, but be prepared to dedicate the time for those 14 days.
Click this link to take a look at Oribi